The marketing manager of Rues Golf Club finds that the club can increase its market share and become the industry leader if it slashes membership prices by 50 percent during the first quarter of the year.However,the club cannot achieve its target return on investment if its slashes its membership prices during a quarter.This conflict illustrates:

Question

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The conflict between increasing market share and achieving target return on investment highlights the need for trade-offs in pricing objectives. The marketing manager must balance these two objectives and make a decision that maximizes overall profitability. This conflict underscores the importance of careful pricing strategy and considering various trade-offs.

The Marketing Manager of Rues Golf Club Finds That the Club