Content analysis involves using behavioral observation techniques to record behaviors that ____.
A) occurred in the past
B) occur in institutional settings such as hospitals or prisons
C) occur in response to the researcher's suggestion
D) occur in movies or television shows

Question

Quizplus · Accepted Answer

Content analysis is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e., text). Using content analysis, researchers can quantify and analyze the presence, meanings, and relationships of such certain words, themes, or concepts. In the context of the options provided, content analysis is often used to study behaviors, themes, or messages that occur in movies or television shows, as these are forms of media content that can be systematically analyzed for various patterns or representations.

Content Analysis Involves Using Behavioral Observation Techniques to Record Behaviors