Critical Thinking Questions Case 3-1 You are a professional web designer and have volunteered your services to help a local charitable organization create a website. During the second meeting with the organization's director, she asks for help in defining just who will visit the new website and why they might choose to do so. You suggest that she _______.
A) develop a formal target audience profile of demographic and psychographic characteristics and a needs analysis
B) not worry about potential website visitors; once the website is published visitors will access the website in droves
C) send an e-mail to her business associates and ask for their suggestions
D) just consider anyone around the world as the website's target audience

Question

Quizplus · Accepted Answer

Developing a formal target audience profile and needs analysis is the best approach to identify who will visit the website and why they might choose to do so. This will ensure that the website is designed to meet the specific needs of the target audience and increase its effectiveness in achieving its purpose. Option B is incorrect as it assumes that visitors will automatically access the website without any effort. Option C is not a reliable or effective method for identifying the target audience. Option D is too broad and does not provide any useful information for designing the website.

Critical Thinking Questions Case 3-1 You Are a Professional Web