Critical Thinking Questions Case 3-2 As a professional web designer, you have been invited to speak to the web design class at a local high school. After your presentation to the class, you conduct a short Q&A session with the students. During the Q&A session, a student asks what, in your opinion, makes a successful website. You tell the students that a successful website _______.
A) includes an exciting and energetic splash page to introduce the website
B) follows a random site structure
C) uses interactive multimedia content to entice visitors to access the website and spend a lot of time viewing the website's pages
D) provides content to satisfy its target audience's wants and needs and meet its target audience's expectations for an attractive and usable website

Question

Quizplus · Accepted Answer

Providing content that satisfies the target audience's wants and needs, and meeting their expectations for an attractive and usable website, is the most important factor in creating a successful website. The use of an exciting splash page or interactive multimedia content may initially attract visitors, but if the website does not meet their needs and expectations, they are likely to leave quickly and not return. Additionally, following a random site structure can make it difficult for visitors to navigate and find the information they need, which can also lead to high bounce rates. Therefore, focusing on creating a website that meets the target audience's needs and expectations is essential for success.

Critical Thinking Questions Case 3-2 as a Professional Web Designer