Eye-tracking studies are used _______.
A) to identify a website's target audience
B) to create a formal purpose statement

Question

Quizplus · Accepted Answer

Eye-tracking studies are used to gather data on how a user's eyes move across a website, allowing for insights into where they focus their attention and what elements they find most engaging. This information is helpful in identifying a website's target audience and optimizing its design to meet their needs. Eye-tracking studies are not used to create a formal purpose statement, which is typically developed through a separate process of market research and goal-setting.

Eye-Tracking Studies Are Used _______