Critical Thinking Questions Case 4-1 You and your sister have just opened your own professional web design firm. Your first client, Dr. Snodgrass, wants you to develop a new website for her dentistry practice. During your initial meeting, Dr. Snodgrass insists that the new website's color scheme conform to her practice's branding specifications for use of color. You suggest that she _______.
A) create a storyboard of the website's color scheme
B) forget about following her practice's branding specifications for color; the web is a new environment where old rules do not apply
C) bring you samples of the company's print media as examples of the branding specifications for color
D) write down the colors that you can use in the color scheme

Question

Quizplus · Accepted Answer

Bringing samples of the company's print media will give you a clear idea of the branding specifications for color, and you can create a color scheme that aligns with those specifications. Creating a storyboard of the website's color scheme (A) may not align with the company's branding and may be time-consuming. Forgetting about following the practice's branding specifications for color (B) is not a wise decision as it could affect the company's branding and image negatively. Writing down the colors that can be used in the color scheme (D) may limit creativity and may not align with the company's branding specifications.

Critical Thinking Questions Case 4-1 You and Your Sister Have