The online promotional method that involves applying specific web design and development techniques to webpages to increase the possibility that the webpages will appear near the top of a search results list is called _______.
A) search engine submission
B) search engine paid placement
C) search engine optimization
D) search engine results modification

Question

Quizplus · Accepted Answer

Search engine optimization (SEO) is a set of techniques and strategies that aim to increase the quantity and quality of organic traffic to a website from search engines through improving the webpages' visibility and relevancy in search results. It involves optimizing the on-page and off-page elements of a website, such as keyword research, meta tags, content creation, link building, and social media marketing, to improve rankings, drive more traffic, and increase conversions. Search engine submission (A) refers to the process of submitting a website to search engines for indexing and crawling. Search engine paid placement (B) involves paying for ad placements on search engine results pages (SERPs) based on pay-per-click (PPC) or cost-per-impression (CPM). Search engine results modification (D) is not a commonly used term, and it is not a legitimate SEO technique.

The Online Promotional Method That Involves Applying Specific Web Design