_______ e-mail advertising requires that the message recipient formally agree to receive the e-mail advertising.
A) Opt-out
B) Opt-in
C) Opt-send
D) Opt-for

Question

Quizplus · Accepted Answer

Opt-in e-mail advertising requires explicit permission from the recipient to receive the e-mail advertising, whereas opt-out e-mail advertising assumes permission unless the recipient requests to be removed from the mailing list. Opt-send and opt-for are not commonly used terms related to e-mail advertising.

_______ E-Mail Advertising Requires That the Message Recipient Formally Agree