The web metric that identifies the rate at which a visitor who is shopping at a website becomes a buyer of the website's products or services is the _______ rate.
A) paging
B) click-through
C) tracking
D) conversion

Question

Quizplus · Accepted Answer

The conversion rate measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. It is an important metric in measuring the effectiveness of a website in terms of generating revenue or leads. A higher conversion rate indicates that the website is successfully convincing visitors to take the desired action.

The Web Metric That Identifies the Rate at Which a Visitor