If you need to build your audience, you are discouraged from offering subscribers an option to unsubscribe from email newsletters, for example.

Question

Quizplus · Accepted Answer

Allowing subscribers to unsubscribe is important for maintaining a healthy and engaged email list. It is better to have a smaller, but more engaged audience, than a larger disinterested one. Plus, not offering an unsubscribe option can lead to spam complaints and damage your sender reputation.

If You Need to Build Your Audience, You Are Discouraged