Extrapolating from the Fein et al. (2007) study of political debates, when a cable TV channel shows viewers at home real-time data regarding the debate perceptions of a focus group

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The Fein et al. study found that people are influenced by the opinions of others, especially those they perceive as similar to themselves. Therefore, if viewers see real-time data showing positive perceptions of the debate from the focus group, they are likely to change their own attitudes in the same direction.

Extrapolating from the Fein Et Al