Jeff is a social psychologist who favors the "cold" approach to understanding human behavior.He is conducting research on why people fail to use condoms even when they know that they can reduce their risk of obtaining HIV by doing so.Jeff is least likely to devote his attention to people's

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The "cold" approach focuses on cognitive processes rather than emotional or motivational factors, so Jeff is least likely to focus on the drive to avoid inconsistency, which is more motivational.

Jeff Is a Social Psychologist Who Favors the "Cold" Approach