Which of the following pairs of characteristics matter more for the central route to persuasion than the peripheral route?
A) Whether the message is well-conceived, and whether it addresses possible counterarguments from the other side of the issue
B) Whether the message is memorable, and whether it is given by a speaker with an honest reputation
C) Whether the message is given by a speaker with an honest reputation, and whether it is short
D) Whether the message stimulates favorable elaboration, and whether the message elicits cheers from an audience
Correct Answer:
Verified
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