Research by Prentice and Miller (1996) found that college students are likely to have more positive attitudes toward drinking on campus and consume more alcohol if they

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Prentice and Miller (1996) found that college students who overestimate the favorability of their peers' attitudes toward drinking are likely to have more positive attitudes toward drinking themselves and consume more alcohol. This is because they believe such behavior is more socially accepted than it actually is.

Research by Prentice and Miller (1996) Found That College Students