In Asch's study, in which participants made judgments involving the lengths of lines in the context of a group of people (actually confederates), a surprisingly high level of conformity was observed among the participants. By contrast, in a study conducted by Gamson et al. in which an experimenter ordered groups of participants to make videotaped statements supporting an oil company, most of the participants defied the orders of the experimenter. From the perspective of social impact theory, explain why so many of the participants in Asch's study conformed, while so many in Gamson et al.'s study were defiant.

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The Answer of In Asch's study, in which participants made judgments involving the lengths of lines in the context of a group of people (actually confederates), a surprisingly high level of conformity was observed among the participants. By contrast, in a study conducted by Gamson et al. in which an experimenter ordered groups of participants to make videotaped statements supporting an oil company, most of the participants defied the orders of the experimenter. From the perspective of social impact theory, explain why so many of the participants in Asch's study conformed, while so many in Gamson et al.'s study were defiant.

In Asch's Study, in Which Participants Made Judgments Involving the Lengths