The reasons consumers buy vary considerably, but they typically stem from basic needs that each of us has, such as the need to feel welcome, to be understood, and to be treated fairly.

Question

Quizplus · Accepted Answer

This statement is true. Consumers may have additional wants and desires, but the underlying needs for hospitality, empathy, and fairness are often present in their buying decisions.

The Reasons Consumers Buy Vary Considerably, but They Typically Stem