An auto manufacturer starts an advertising campaign that stresses the benefits of purchasing a new car every five years so that consumers who are driving an older car will start to want to purchase an automobile.This is an example of a company appealing to what phase of the consumer decision-making process?

Question

Quizplus · Accepted Answer

The advertising campaign is trying to create a sense of problem recognition in the consumers, making them realize that their older car might not be as good as a new one and that they should consider purchasing a new car, which is the first phase of the consumer decision-making process.

An Auto Manufacturer Starts an Advertising Campaign That Stresses the Benefits