Tara sees an ad for quick weight loss.She has been thinking about losing some weight before her cousin's birthday party.Some research indicates that she may want to believe the ad because she wants it to be true,so she convinces herself that the product will work.This type of information processing is called

Question

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Motivated reasoning occurs when an individual uses their existing beliefs and desires to interpret information in a way that supports their preconceptions. In this case, Tara wants to believe that the weight loss product will work because she desires to lose weight before her cousin's birthday party. Therefore, she may engage in motivated reasoning by convincing herself that the product will work. Felt involvement, image-based reasoning, enduring involvement, and fad reasoning are all different types of information processing that do not accurately describe Tara's situation.

Tara Sees an Ad for Quick Weight Loss