Needs
A) are cognitions that create inner value for consumers.
B) are deeper-level goals that reflect a high level of involvement.
C) are temporary wants.
D) reflect inner forces that create tension in individuals.
E) are affects that create outer value for consumers.

Question

Quizplus · Accepted Answer

Needs are inner forces that create tension in individuals. They represent a deeper level of motivation than temporary wants or affects, and reflect a sense of necessity or urgency in satisfying them. Unlike cognitions or goals, needs are not just value-based, but are rooted in physical or psychological states of being.