Usually delicious desserts have a high fat and calorie content,thus the development of a low-calorie,good-tasting dessert as a substitute is an example of how marketers can help consumers to resolve

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The development of a low-calorie, good-tasting dessert as a substitute for high-fat and high-calorie desserts creates an approach-avoidance conflict for consumers. They are attracted to the delicious taste of desserts but also want to avoid consuming too many calories and fat. Marketers resolving this conflict by offering a low-calorie option is an example of how they can help consumers make a decision in such a situation.

Usually Delicious Desserts Have a High Fat and Calorie Content,thus