When direct-comparison ads first appeared,they attracted Ted's attention.Now that there are so many of them,he is not as interested because of
A) abstraction.
B) procedurization.
C) shock.
D) cognitive separation.
E) habituation.

Question

Quizplus · Accepted Answer

Habituation refers to the process in which an individual becomes accustomed to a stimulus over time, causing a decrease in interest or response. In this case, Ted has become less interested in direct-comparison ads because he has been exposed to so many of them, causing habituation.

When Direct-Comparison Ads First Appeared,they Attracted Ted's Attention