Case-Based Critical Thinking Questions Case 16-2 Jill is starting a fast food delivery company. She has designed a logo and plans to print flyers to advertise her services. In order to prevent others from stealing her logo, Jill should obtain a ____.
A) patent
B) trademark
C) copyright
D) digital watermark

Question

Quizplus · Accepted Answer

Jill should obtain a trademark to prevent others from stealing her logo. A trademark is a symbol, word, or words legally registered or established by use as representing a company or product. This would ensure that her logo is unique to her company and cannot be used by others without her permission. A patent protects inventions or discoveries, a copyright protects original works of authorship, and a digital watermark is a way of digitally identifying the owner of a file, but none of these would be appropriate for protecting Jill's logo.

Case-Based Critical Thinking Questions Case 16-2 Jill Is Starting a Fast