Repeatedly seeing ads for mouthwash that claim mouthwash can kill cold germs will increase this belief.This is known as the ____ effect.
A) cognitive argument enhancement
B) affective
C) incremental learning
D) message
E) truth
Correct Answer:
Verified
Q30: The marketing manager for Post-it notes realized
Q31: A consumer sees a television ad for
Q32: The attitudes of low-elaboration consumers are less
Q33: After watching an advertisement for an athlete's
Q34: When a consumer has limited MAO to
Q36: To be more persuasive in presenting information
Q37: Peripheral routes to persuasion are so named
Q38: Carlos was not paying much attention to
Q39: Marketers are more successful at changing _
Q40: Over the past four months,Charlotte heard ads
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents