Research suggests that consumer's degree of search activity is usually quite limited,even for purchases considered important.

Name: Research suggests that consumer's degree of search activity is usually quite limited,even for purchases considered important.
Brand: Quizplus
Rating: 4.8 (27 reviews)

Question

Quizplus · Accepted Answer

Research has shown that consumers often engage in limited search activity even for important purchases, relying on prior knowledge, brand familiarity, and external cues such as recommendations from friends or family members.

Research Suggests That Consumer's Degree of Search Activity Is Usually