Thirty years ago,consumers did not think much about the performance of their athletic shoes.Today we are continually bombarded with newer and better products that will make us run faster and jump higher.This can best be thought of as an example of marketers
A) creating a new actual state.
B) creating a new ideal state.
C) creating dissatisfaction with the actual state.
D) attaching new associations to a schema.
E) strengthening existing associations.

Question

Quizplus · Accepted Answer

The marketing of newer and better athletic shoes that promise to make us run faster and jump higher is an example of marketers creating a new ideal state. This is because consumers are being presented with a new, improved version of their current shoes, which serves as a new ideal state that they may aspire to achieve.

Thirty Years Ago,consumers Did Not Think Much About the Performance