Global brands such as Sony,IBM,McDonald's,Mercedes,and Coca-Cola are more likely to be in many consumers' consideration set primarily because of

Name: Global brands such as Sony,IBM,McDonald's,Mercedes,and Coca-Cola are more likely to be in many consumers' consideration set primarily because of
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Brand familiarity increases the likelihood of these global brands being in consumers' consideration sets, as consumers are more likely to consider brands they recognize and are familiar with.

Global Brands Such as Sony,IBM,McDonald's,Mercedes,and Coca-Cola Are More Likely to Be