Consumers using a disjunctive model set up minimum cutoff levels for each important attribute.
Correct Answer:
Verified
Q11: Bud is looking to buy a car,but
Q12: Consumers are willing to take more risk
Q13: Imagery may play a major role in
Q14: Wayne does not buy foreign made products;
Q15: Emotions play a role in deciding what
Q17: When consumers make a judgment,they start without
Q18: Gizmos and gadgets are the latest marketing
Q19: Ann is looking for a computer and
Q20: Judgment and decision-making are the cognitive process.
Q21: Judgments are a(n)_ the decision-making process.
A) major
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