A trivial attribute may be used by a consumer to complete and justify a decision.

Question

Quizplus · Accepted Answer

Trivial attributes are minor, less significant characteristics of a product or service that may not have a significant impact on the consumer's satisfaction or decision. However, they may still be considered by the consumer as a way to justify their decision or make a final choice between alternatives. Therefore, trivial attributes can have a role in the decision-making process, even if they are not essential or relevant to the consumer's needs or preferences.

A Trivial Attribute May Be Used by a Consumer to Complete