How do sociologists ensure that their measurement of a concept is valid?
A) They stick to a single indicator for a particular concept in order to avoid confusion.
B) They use more than one indicator for a particular concept.
C) They avoid using concepts at all because they are too abstract.
D) They replicate studies multiple times.

Question

Quizplus · Accepted Answer

Sociologists ensure that their measurement of a concept is valid by using more than one indicator for a particular concept. This is known as using a "multiple indicator approach" and helps to increase the reliability and validity of the measurement. By using multiple indicators, sociologists can gain a more comprehensive understanding of the concept and reduce the chance of measurement error.

How Do Sociologists Ensure That Their Measurement of a Concept