Richard rides his Harley-Davidson around the country attending events that Harley Davidson sets up.He does this because he likes meeting other Harley-Davidson riders.Harley-Davidson is creating a brand community.

Question

Quizplus · Accepted Answer

A brand community is a group of customers who are bound together by their loyalty to a particular brand and share a common interest or passion related to that brand. In this case, Richard is attending events organized by Harley-Davidson to meet and interact with other Harley-Davidson riders, which signifies the existence of a brand community.

Richard Rides His Harley-Davidson Around the Country Attending Events That