Why should marketers be careful in using symbols and language that teens can relate to in their advertising?
A) Teens are often wary of blatant attempts to influence them.
B) The symbols and language become quickly outdated.
C) Teens need to be "talked to, not at."
D) Because of the quickly changing teen culture, the message could be "uncool."
E) All of these choices are correct.

Question

Quizplus · Accepted Answer

All the choices provided highlight valid reasons why marketers need to be cautious when using symbols and language aimed at teens. Teens are skeptical of overt marketing efforts (A), trends and slang change rapidly making symbols and language quickly outdated (B), it's important to engage in a dialogue rather than a monologue with teens (C), and the fast-paced evolution of teen culture can render messages obsolete or "uncool" (D).

Why Should Marketers Be Careful in Using Symbols and Language