Clustering techniques are based on the principle that
A) external factors can have a big impact on consumer behavior.
B) consumers in the same neighborhood tend to buy the same products and services.
C) ethnicity exerts a strong influence on the shopping behavior of consumers for products and services.
D) culture exerts a strong influence on the shopping behavior of consumers for products and services.
E) internal factors can have a big impact on consumer behavior.

Question

Quizplus · Accepted Answer

Clustering techniques group consumers who have similar characteristics, such as demographic or behavioral traits. These techniques are used as they assume that consumers in the same geographic area tend to have similar purchasing patterns. Therefore, option B is the best choice. Options A, C, D, and E are not accurate because they describe the influence that certain factors have on consumer behavior rather than the principle that clustering techniques are based on.

Clustering Techniques Are Based on the Principle That