Multicultural marketing is a strategy to
A) appeal to a variety of cultures at the same time.
B) target each subculture with a different marketing campaign.
C) globalize marketing, assuming that there are no cultural differences.
D) cluster across national boundaries.
E) cluster within national boundaries.

Question

Quizplus · Accepted Answer

Multicultural marketing is a strategy to appeal to a variety of cultures at the same time, acknowledging and incorporating cultural differences and nuances to better reach and connect with diverse audiences.

Multicultural Marketing Is a Strategy to