Marketers have begun to recognize the strategic value of place in the marketing mix, as well as the benefits resulting from high-quality logistical services. As a result, which has been recognized as the interface activity between marketing and logistics?

Question

Quizplus · Accepted Answer

Customer service has been recognized as the interface activity between marketing and logistics because it involves ensuring customer satisfaction through effective delivery and communication, which requires coordination between marketing and logistical functions.

Marketers Have Begun to Recognize the Strategic Value of Place