Because U.S.culture tends to place a high value on individualism,more consumers are likely to be allocentric.

Question

Quizplus · Accepted Answer

This statement is incorrect. Allocentrism refers to a collectivistic orientation, where one's actions and behaviors are influenced by group norms and values. Therefore, in a culture that values individualism (such as the U.S.), consumers are more likely to be idiocentric, meaning they prioritize their own personal goals and desires over those of the group.

Because US