Psychographics refers to the
A) social influences on consumers.
B) description of consumers on the basis of their reference group.
C) description of consumers on the basis of their psychological characteristics.
D) description of consumers on the basis of their ethnicity or region of the country.
E) demographic influences on consumers.
Correct Answer:
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Q27: _ are enduring beliefs that a given
Q28: Values are
A) superficial.
B) so ingrained that most
Q29: The _ of loving,forgiving,helpfulness,honesty,and believing in God
Q30: VALS is a psychographic tool used to
Q31: Our _ is our total set of
Q33: Instrumental values are
A) values we hold in
Q34: Consumers in university towns can be clustered
Q35: Traditionally,psychographics referred to the measurement of consumer
Q36: His parents taught Clarke at an early
Q37: David chose a new notebook computer based
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