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Traditionally,psychographics Referred to the Measurement of Consumer Lifestyles,but More Modern

Question 35

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Traditionally,psychographics referred to the measurement of consumer lifestyles,but more modern applications have broadened to include other concepts that might include all of the following except


A) the psychological make-up of consumers.
B) the values of consumers.
C) the personality of consumers.
D) the ability to recall consideration sets for certain product categories.
E) how consumers behave with respect to specific products.

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