Traditionally,psychographics Referred to the Measurement of Consumer Lifestyles,but More Modern
Traditionally,psychographics referred to the measurement of consumer lifestyles,but more modern applications have broadened to include other concepts that might include all of the following except
A) the psychological make-up of consumers.
B) the values of consumers.
C) the personality of consumers.
D) the ability to recall consideration sets for certain product categories.
E) how consumers behave with respect to specific products.
Correct Answer:
Verified
Q30: VALS is a psychographic tool used to
Q31: Our _ is our total set of
Q32: Psychographics refers to the
A) social influences on
Q33: Instrumental values are
A) values we hold in
Q34: Consumers in university towns can be clustered
Q36: His parents taught Clarke at an early
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Q38: What is best known as _ arises
Q39: _ is the process by which individuals
Q40: Terminal values are
A) values we hold in
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