In a materialistic society,consumers will be receptive to marketing tactics that

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In a materialistic society, consumers prioritize the acquisition and possession of goods. Therefore, marketing tactics that facilitate this process, such as promotions, discounts, and convenience, will be most effective. Encouraging anti-materialistic values, promoting social good or appealing to national security and freedom may not directly increase sales or satisfy the inherent consumer desires in a materialistic society.

In a Materialistic Society,consumers Will Be Receptive to Marketing Tactics