Marketers can identify groups of consumers who have a common set of values that are different from those in other groups,a process called

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Quizplus · Accepted Answer

The process described in the question refers to value segmentation, as it involves identifying groups of consumers based on their common set of values. Group targeting is a more general term that does not necessarily involve values, belief clarification and belief zoning are not commonly used marketing terms, and reference zoning is not a recognized marketing concept.

Marketers Can Identify Groups of Consumers Who Have a Common