Southwest Auto Parts already had a massive distribution center in Utah serving its 147 stores scattered across seven U.S. states when it decided to start selling auto parts online. The firm's management wanted to minimize startup costs by consolidating order fulfillment under the same roof, so which model of order fulfillment did the firm's managers decide to use?
A) Pool
B) Dedicated
C) Integrated
D) Direct

Question

Quizplus · Accepted Answer

The firm's decision to consolidate online order fulfillment with its existing distribution operations for physical stores under the same roof indicates an integrated model. This approach combines both online and offline fulfillment processes to minimize costs and streamline operations.

Southwest Auto Parts Already Had a Massive Distribution Center in Utah