Zahira, the CEO of a regional chain of bread bakeries, wants to ensure healthy relationships with all of her firm's suppliers, which is why she routinely invites account executives and other members of her suppliers' teams to visit the bakeries, sample the products, and understand as much as they can about her business. This is Zahira's way of:

Question

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Zahira's routine invitations to her suppliers' teams to visit her bakeries and sample the products is a way of developing close relationships with them. By doing so, she is able to foster trust and open communication with her suppliers and understand their needs better, which can ultimately result in mutually beneficial partnerships.

Zahira, the CEO of a Regional Chain of Bread Bakeries