A discontinuous innovation is defined as a product that
A) cannibalizes other products.
B) disrupts consumers' lives.
C) disrupts a firm's marketing operations.
D) is so new that we have never known anything like it before.
E) is a hedonically schematic innovation.
Correct Answer:
Verified
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Q43: Hedonic innovations are new products,services,or ideas that
A)
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