Hedonic innovations are new products,services,or ideas that
A) offer benefits in product performance over existing alternatives.
B) appeal to our pleasure-seeking and/or sensory needs.
C) have new social meaning.
D) are only incremental improvements.
E) usually spawn other innovations and product forms.
Correct Answer:
Verified
Q38: A discontinuous innovation is defined as a
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Q40: Something that is old can also be
Q41: _ innovations are those that offer benefits
Q42: If the adoption process is a low-effort
Q44: A new trend for sorority girls on
Q45: Sales of personal computers have led to
Q46: Mark just refused to buy a personal
Q47: Because the success of new offerings is
Q48: Resistance is
A) a part of adoption.
B) closely
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