Low-effort hierarchy of effects occurs when the new product

Question

Quizplus · Accepted Answer

Low-effort hierarchy of effects occurs when there is less involvement and risk associated with the product. In such cases, consumers tend to adopt the product without much thinking or processing of information. This can be seen in the case where fewer people are involved and there is less risk associated with the product. In contrast, high-effort hierarchy of effects would involve central route processing where consumers take the time to think and process information before making a decision. The other options are not related to the concept of low-effort hierarchy of effects.

Low-Effort Hierarchy of Effects Occurs When the New Product