Some have criticized the five-category scheme of adopter groups because it assumes that

Name: Some have criticized the five-category scheme of adopter groups because it assumes that
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The criticism of the five-category scheme of adopter groups (innovators, early adopters, early majority, late majority, and laggards) often centers on its assumption that these same five categories apply universally to every innovation, which may not account for the unique adoption patterns of different innovations.

Some Have Criticized the Five-Category Scheme of Adopter Groups Because