Some researchers claim that innovators are those who
A) are low in need for cognition.
B) adopt innovations according to the low-effort hierarchy of effects.
C) make a decision to buy a product independent of the decision of others.
D) adopt innovations on the opinions of others.
E) are cognitive misers.
Correct Answer:
Verified
Q65: While some studies have shown innovators to
Q66: The _ diffusion curve starts out more
Q67: Innovators are
A) early refusers.
B) the smallest group
Q68: Because innovators adopt innovations independent of the
Q69: _ in adopting innovations have been characterized
Q71: Innovators
A) have little social influence.
B) tend to
Q72: Diffusion
A) reflects the behavior of groups of
Q73: A successful innovation that has a moderately
Q74: Innovators have been found to differ from
Q75: If an innovation is to spread through
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