Because innovators adopt innovations independent of the opinions of other people,they
A) will be easily influenced by their reference group.
B) will be easily influenced by their peer group.
C) may process information about innovations through peripheral route processing.
D) are more receptive to information about new products.
E) are less receptive to information about new products.
Correct Answer:
Verified
Q63: By virtue of their experience with the
Q64: With an S-shaped diffusion curve,products
A) spread through
Q65: While some studies have shown innovators to
Q66: The _ diffusion curve starts out more
Q67: Innovators are
A) early refusers.
B) the smallest group
Q69: _ in adopting innovations have been characterized
Q70: Some researchers claim that innovators are those
Q71: Innovators
A) have little social influence.
B) tend to
Q72: Diffusion
A) reflects the behavior of groups of
Q73: A successful innovation that has a moderately
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