Diffusion
A) reflects the behavior of groups of consumers within the market.
B) assesses the attitudes of individual consumers within the market.
C) is almost always inward.
D) assesses the behavior of individual consumers within the market.
E) is adoption by heavy users of a new product.
Correct Answer:
Verified
Q67: Innovators are
A) early refusers.
B) the smallest group
Q68: Because innovators adopt innovations independent of the
Q69: _ in adopting innovations have been characterized
Q70: Some researchers claim that innovators are those
Q71: Innovators
A) have little social influence.
B) tend to
Q73: A successful innovation that has a moderately
Q74: Innovators have been found to differ from
Q75: If an innovation is to spread through
Q76: _ of innovations have been characterized as
Q77: Some have criticized the five-category scheme of
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