Warmth of food is associated with freshness in Chinese culture.In this culture,a marketer of cold pizza would face difficulties because of problems due to the lack of

Question

Quizplus · Accepted Answer

The lack of warmth in pizza goes against the cultural values associated with freshness in Chinese culture, making it incompatible with existing consumer values, norms, and behavior. This might lead to difficulties for a marketer trying to sell cold pizza in the Chinese market. The other answer choices (adoption speed, simplicity, fungibility, socioeconomic status) do not directly address this cultural mismatch.

Warmth of Food Is Associated with Freshness in Chinese Culture