When consumers are in the phase of ____,marketers may find it advantageous to promote their product as useful in incorporating a new role.
A) role disposition
B) stagnation
C) anticipatory stagnation
D) role stretch
E) anticipatory role acquisition

Question

Quizplus · Accepted Answer

Anticipatory role acquisition refers to the phase where consumers are preparing to take on a new role and may be more receptive to products that can help them adapt to these upcoming changes. Marketers can leverage this by positioning their products as beneficial for easing the transition into the new role.

When Consumers Are in the Phase of ____,Marketers May Find